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About Us

Digital Rowing makes computer software for indoor rowing. Our flagship product RowPro is designed exclusively for use with Concept2 Indoor Rowers and is used daily in over 40 countries.


Company

Digital Rowing makes computer software for indoor rowing. Our flagship product RowPro is designed exclusively for use with Concept2 Indoor Rowers and is used daily in over 40 countries.

Founders

Digital Rowing founders Pete Loeffen and Pam Loeffen are New Zealanders ("Kiwis"). Pam has a lifetime's experience rowing on water and indoors as an athlete and coach, and leads the fast-growing Online Rowing community. Pete has a lifetime's experience in technology and business and leads the development and marketing of RowPro.

The Team

Digital Rowing is a small software company with just a handful of software engineers in its core team led by Glenn Ramsey, who develops the core of RowPro, and Jerome Howard, who develops RowPro apps and web services.

Jon Ackland of Performance Lab International created the RowPro Training System, and Olympic Rowing Coach Brian Hawthorne expertly 'coached' the RowPro 3D Oarsman.
Kimberley Loeffen manages the online customer labs and social media. She also helps with testing, app design, website development and marketing collateral.

RowPro

RowPro is the flagship software product of Digital Rowing, designed to provide a complete toolkit of useful features for people rowing at home, in schools and in gyms.

Concept2

Digital Rowing has been working with Concept2 Inc. for over a decade to integrate RowPro with the PM2+, PM3, PM4 and PM5 monitors, and to enable RowPro to upload results direct to Concept2 Personal Logbooks. Also, the Online Rowing system in RowPro is partly based on an early e-Row Internet Racing development by Concept2.

Distributors

Digital Rowing has distributors in the US and Canada, the UK and Europe, and several other countries. These are all Concept2 Distributors in their respective countries.

Our Rowing Community

An active and vibrant RowPro community has built up around Online Rowing. With RowPro now sold in over 40 countries, people meet online and quickly become friends with others all around the world.

People who had never heard of each other before RowPro have become great friends after rowing together online, and many have gone on to meet each other in person. We are amazed at the number of stories we hear about new friendships and life-changing events triggered by RowPro.

Events

Digital Rowing regularly showcases RowPro at a number of major rowing events worldwide, including the CRASH-B Sprints (World Indoor Rowing Champs) in Boston, the BIRC (British Indoor Rowing Champs) in the UK, the HOCR (Head of the Charles Regatta) in Boston, the World Rowing Champs at Lake Karapiro, NZ, and the BORC (British Online Rowing Champs).

2011-2014
2014Sep
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New touch/responsive website

Digital Rowing releases its newest website at www.digitalrowing.com. The new website is optimized for both touch and click, and uses responsive layouts so it looks good with any size device.

2013Jul
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RowPro 4 released

Digital Rowing releases RowPro 4.0 for Windows 8. The 3D Graphics rower, boat, oars, buoys, trees, land and lighting are all replaced with new 3D graphics.

2012Jan
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2012 website update

Digital Rowing releases a major website update. Note this 2012 website has since been integrated into and replaced by the newer 2014 website.

2011Nov
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First ever BORC

In a world first, Concept2 UK and Digital Rowing use the RowPro Online Rowing system to run the British Online Rowing Champs 2011 (also known as the BORC). In total 57 athletes from 10 countries competed online.

2006-2010
2010Nov
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RowBox world tour

A special version of RowPro features in the RowBox at the World Rowing Championships at Lake Karapiro, New Zealand. This follows an 18-month worldwide tour by the RowBox to World Rowing Regattas at Henley UK, several locations around Europe, the Head of the Charles Regatta in Boston USA, and many schools and rowing clubs around New Zealand.

2009Sep
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RowPro 3 released

Digital Rowing releases RowPro 3.0 for Windows 7. The live water feature with its realistic reflections and ripples is an instant hit with RowPro users. RowPro now runs in English, French, German and Spanish languages.

2008Sep
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New online rowing system

Online Rowing system replaced with a completely new next-generation system. The Online Rowing community immediately starts growing at over 100% year-on-year.

2007Feb
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RowPro 2 released

Digital Rowing releases RowPro 2.0 for Windows Vista at CRASH-B in Boston.

2002-2005
2005Mar
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Rowfile library opens

Rowfile Library opens for saving and exchanging past workouts and races. Over the following years, tens of thousands of stroke-by-stroke results from CRASH-B and BIRC events become available in the Rowfile Library.

2004Nov
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Online Rowing system released

Online Rowing system released and a new era begins. Over the following years, RowPro users row more than a billion meters online and over 230,000 boats cross the online finish line.

2003Feb
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Digital Rowing office opens

Digital Rowing opens its office in Boston, MA. and launches RowPro 1.0 at CRASH-B 2003 in Boston.

2002Nov
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Digital Rowing Inc. founded

Digital Rowing Inc. incorporated as RowPro development nears commercial release.

About Digital Rowing

Digital Rowing makes computer software for indoor rowing. Our flagship product RowPro is designed exclusively for use with Concept2 Indoor Rowers and is used daily in over 40 countries.

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